There's nowhere to run, it's on Instagram, TikTok and it's becoming a huge success nowadays. Yes, we are talking about her, the eye makeup.

Anyone can try new types of eye makeup, just use your creativity, use colors and shapes to create a new mood for your look.

Aesthetics

Many mascara formulas contain ingredients that can be harmful to eyes — including coal tar

Did you know?

Our product is vegan, cruelty-free, paraben-free, sulfate-free and safe for sensitive skin, eyes and contact lens wearers.

Our natural-looking formula is ideal for daily use and is clinically proven to be gentle enough for sensitive eyes and people with dry eyes, as well as safe for contact lens wearers.

Our founding ophthalmologist spent years meticulously developing Clean Sweep to ensure it would be one of the cleanest, safest mascaras on the market, so you never have to choose between defined lashes and healthy, comfortable eyes.